Strategy for Changing Medicine
When I first had my book published I had a crisis meeting with my publishers. They were chuffed with the book but I was less than impressed. It had sold well but they had removed jokes and, most alarmingly, the references to 'The O.C.' - that turn of millennial T.V. series on love, betrayal and rippling muscles. Obviously 'The O.C.' had no place in the most important medical book of the 21st century... and thats why it had to stay in.
The publishers were also excited because, they told me, Horizon (the BBC programme) were interested in making a programme about the book. I knew this would never happen... at least not until a revolution anyway. The BBC are part of the corporatocracy - the political, economic and media establishment that try to run our lives through corporations. There was no way that a programme about how Chinese medicinal thought was not only scientifically accurate but also elevated Acupuncture to a place above Western medicine would be made.
No, I knew from the beginning, even as I wrote The Spark In The Machine, that the only way this knowledge could be spread was from the grassroots. In fact the very tonality (or why 'The O.C.' had to stay) was there to make it readable.
Basic Yin/Yang theory teaches that extreme Yang will spontaneously turn into Yin - it's why there is a little white dot in the black and vica-versa. We live in an extremely Yang world (wars, explosions, massive corporations, everyone in a hurry) but the internet is effectively very Yin (passive, peaceful, allows small businesses, makes people still).
The revolution that would happen wouldn't (in the words of Gill Scott Heron) be televised... it would happen by a million tiny seeds germinating, an irresistible tsunami of tiny forces that can change a landscape in moments.
This is what has happened with Brexit and Trump. Whether you agree with the result or not both campaigns were fought and won on the internet; and this is where we need to fight for the revolution in healthcare.
We need to be the million seeds of truth.